Google has introduced Platform Properties in Google Search Console, allowing you to track how your Instagram, YouTube, TikTok, and X (Twitter) content performs in Google Search and Discover. The feature is being rolled out gradually, so it may not yet be available in every account.

Step 1: Sign in to Google Search Console

• Visit Google Search Console.
• Log in with the Google account that manages your website or social accounts.

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Step 2: Open the Property Selector

• In the top-left corner, click the Property Selector.
• Select + Add Property.

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Step 3: Choose a Platform Property

If the feature is available in your account, you’ll see a new section called Platform Properties.

Supported platforms include:

• Instagram
• YouTube
• TikTok
• X (formerly Twitter)

Click Add next to the platform you want to connect.

Note: If you only see Domain and URL Prefix options, your account hasn’t received the rollout yet. Google is enabling it gradually.

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Step 4: Verify Your Account

Google will redirect you to the selected platform.

• Log in to your social media account.
• Grant Google permission to access performance data.
• Complete the authorization process.

After verification, the property will be added automatically.

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Step 5: Wait for Data Collection

It usually takes a few days before reports begin showing data.

New properties may initially display empty charts while Google processes information.

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Step 6: View Your Social Media Insights

Once data is available, you’ll see three reports.

1. Performance Report

Track:

• Total Clicks
• Impressions
• Average CTR
• Average Position
• Search Queries
• Top Posts

This report helps identify which social posts are driving traffic from Google Search.

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2. Insights Report

The Insights section provides:

• Recent traffic trends
• Top-performing posts
• Audience discovery trends
• Growth overview

This is useful for quickly understanding what content is performing best.

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3. Achievements

Google also displays milestones, such as:

• Search click achievements
• Growth milestones
• Performance badges

These help track your account’s progress over time.

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Step 7: Analyze Search Queries

Open the Queries tab to find:

• Keywords people searched
• Posts ranking for those keywords
• Click-through rate (CTR)
• Average search position

Use these insights to optimize:

• Instagram captions
• YouTube titles
• TikTok descriptions
• X post wording
• Hashtags

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Step 8: Optimize Your Content

Based on the reports:

• Create more content around high-performing keywords.
• Improve titles and descriptions for posts with high impressions but low CTR.
• Publish similar content to your top-performing posts.
• Add relevant keywords naturally to captions and video descriptions.
• Review your reports regularly to identify new opportunities.

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What You Can Track

Google Search Console Platform Properties currently provide:

• ✅ Clicks
• ✅ Impressions
• ✅ CTR
• ✅ Average Position
• ✅ Search Queries
• ✅ Top Posts
• ✅ Google Discover Traffic (if eligible)
• ✅ Google News Traffic (if eligible)

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What You Cannot Track

Platform Properties do not show native social media analytics such as:

• ❌ Likes
• ❌ Comments
• ❌ Shares
• ❌ Followers
• ❌ Watch Time
• ❌ Reach within Instagram, TikTok, X, or YouTube

These metrics are still available only in each platform’s own analytics dashboard.